Canopy Research Group

Using analytics to help organizations improve employee engagement, client loyalty, and firm profitability
Using analytics to help organizations improve employee engagement, client loyalty, and firm profitability
Using analytics to help organizations improve employee engagement, client loyalty, and firm profitability
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ABOUT US

At Canopy Research Group, we’re passionate about helping organizations improve employee retention and client loyalty, and we are a leader in providing these services to CPA firms. Based on significant research, we believe that highly engaged employees lead to more loyal customers, which leads to increased revenues and profitability. Our research shows that CPA firm staff members who are highly engaged:

  • are approximately 40% more likely to stay at their current firm
  • produce approximately 10% more billable hours
  • have more satisfied and loyal clients

Using our research-based survey tool, OrgAdvantageTM, we help firms measure employee engagement and put plans in place to improve it, based on statistical models. Instead of using a blanket approach to engagement, our process allows firms to focus, with laser-like accuracy, on how to improve employee engagement in their organization.

OrgAdvantageTM is designed to answer one of the most frequently asked questions by CPA firms:

What can we do as a firm to make sure that we hire and retain the very best employees?

To learn more about the impact that OrgAdvantageTM can have on your firm, click here.

OUR SERVICES
EMPLOYEE SURVEYS

We provide measurements of employee engagement, and key drivers of each by employee segment, and help create an overall employee engagement strategy.

Customer Surveys
CLIENT SURVEYS

We provide measurements of customer satisfaction, customer loyalty, and key drivers of each by customer segment.

CUSTOM RESEARCH
CUSTOM RESEARCH/ANALYTICS

We provide a wide range of services to help better understand your market and potential customers.